via - http://blog.boxee.tv
If you are like us then the way you watch TV has changed. The stuff on Netflix, YouTube, Hulu, Vudu, Vimeo keeps getting better and you can watch it everywhere. You end up watching less traditional TV, but continually pay more for it, which doesn’t make much sense.
The problem with canceling your cable subscription and relying just on the Internet has been the lack of live sports, local news, special events and live TV shows (think Dancing with the Stars). But these things are all available on broadcast TV channels like ABC, CBS, Fox, and NBC for free, over the air in HD. With Boxee Live TV you can watch them all on your Boxee Box (and still get all the regular Boxee stuff you love to watch too).
Last year, 89 of the top 100 shows were on broadcast networks – they remain the most popular channels on cable. The Superbowl, the World Series, the Oscars, the Grammys, presidential debates and addresses, the Olympics… they’re all on broadcast. Yes, there are hundreds of cable channels, but make a list of the stuff you actually watch. You will probably find that most are on broadcast and the rest are available on Vudu/Netflix/Network sites.
What is left on your list? Is it really worth $85 a month?
We believe the combination of Netflix/Vudu/Vimeo/TED/etc. with over-the-air channels delivers a much better experience for less money.
Cable companies keep telling the press and investors that “cord cutting” is not real, and that if it exists then it’s limited to people who can no longer afford cable. We are sure they are conducting objective and unbiased research, but we are meeting more and more “cord never getters” and “cord cutters” every day. They are more than just people tightening their belts in tough economic times, these are people who have left cable TV behind because it does not fit their lifestyle. They are part of a changing culture, with a changing expectation of how they watch the shows they love.
The cord cutters we talk to have changed the way they watch “TV”. They don’t sit in front of it and channel surf hoping to land on something to watch, they don’t know when shows air, they sometimes don’t even know what channel shows are on. They love “TV”, but not necessarily on an actual TV. The only time they tune into a channel is to watch something live.
The cable companies’ efforts to adapt are more focused on protecting a decades-old business model than delivering a great experience to their customers. The cable companies think you should have no choice but to accept:
-high (and constantly rising) prices,
-a bad user experience on old set-top boxes,
-signing up for a $79 package but getting billed $104.26,
-taking off work to wait for hours for an installation guy who shows up late,
-pushing you to get triple-play including phone service (you don’t want) to get a lower price, only to see your bill double after 6 months,
-letting you sign up on their website, but making you call them to cancel,
-making you physically return the set-top box during working hours in a remote part of town.
There is a better way for you to get TV… and we think Boxee with Live TV can deliver that promise. We want Boxee to be your alternative to Cable TV.
It will start shipping in January, but you can pre-order it today. Here are a few screenshots of the experience.
Read more about Boxee Live TV at http://boxee.tv/livetv.
No comments:
Post a Comment