If you're looking for a device that will play your music, tv shows, and movies; then the Apple TV is a great device to own.
I currently own the 720p version and it's fantastic. It allows you to playback all your TV shows and Movies straight from iTunes with no need to download them first. This was my major gripe when I first got it. I bought a couple of shows and had to wait 45min for it to download to watch it. No more. Now with the introduction of iCloud, the Apple TV can stream directly off of iTunes. No need to have a PC connected.
Before I got the Apple TV I relied on the XBox 360 for movies and TV shows from the Zune Marketplace. Now called Xbox video it is still very similar. The Microsoft services work great, but when compared to ease and use of the Apple TV, it's hands down. The Apple TV works much faster than the Xbox. It instantly turns on when I need it. Streams my free digital copies that get with my Blu-ray purchases. That is also another reason I decided to get one.
We go out of our way now to purchase the copy of the movie that contains the digital copy. Simply so I can stream that movie if I ever needed to. I also keep a copy of the movie on my home server so it can me easily streamed from other iDevices.
If you're looking for an Apple TV, it's a great purchase. And look out for updates coming. There are rumors of Apple allowing more 3rd parties to develop apps for the Apple TV.
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